Work

Cirrus Aircraft

Cirrus Aircraft is the leader in innovative technology for single-engine private aircraft and boasts a dedicated customer base of avid private pilots. But with the regional travel challenges caused by shrinking commercial air routes, the Cirrus sales and marketing teams saw an opportunity to reach a broader audience of regional business owners. The GoConvergence solution was to reposition Cirrus as a lifestyle brand, leveraging a heritage of safety, innovation, and value to empower these business owners with a more efficient and productive use of their valuable time. The FLYING 2.0 campaign featured new web, print, sales collateral, a “voice of customer” brand video, and a lead generation campaign that provided new prospects to the Cirrus sales team.