Work

Health Central

For ad agency Chernoff Newman and their client Health Central, there was a need to portray their doctors and physicians as highly qualified medical professionals with degrees from some of the most prestigious medical schools in the country. The awareness level of the physicians qualifications were not being communicated which created misperceptions about the hospital throughout the community. GoConvergence worked with Chernoff Newman to establish a television campaign that educated the community about what sets the hospital apart from other local hospitals and that their physicians are trained at leading medical schools.