Work

T.G. Lee

For ad agency Chernoff Newman and their client, T.G. Lee Dairy, the way to explain the benefit of the new Stay Fresh Yellow Jug was to tell the story from the inside out. GoConvergence combined practical set pieces, mechanical rigs, and digital effects to keep the “Flavor Guys” inside the jug, despite their determined efforts to break out of the container. In a separate engagement, GoConvergence developed T.G. Lee Dairy’s website to be as fun for kids as it was informative for parents. We created a colorful site that tied in with the iconic T.G. Lee yellow milk jugs while providing nutritional information, some games to play, and a password-protected area for business partners and trade customers.