Work

Zero Water

ZeroWater manufactures the only gravity-fed water filtration system that meets the FDA definition for purified bottle water. GoConvergence provided turn-key creative, strategy, media, and production services to deliver a direct-to-retail DRTV campaign that included long-form and short-form TV and DR print media. It sold out 17 big-box test stores in just two weeks, creating the opportunity for a large national rollout.